case studies


Manufacturers of Teleprompting Solutions

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the brief:

CueScript were a start-up company entering the teleprompting market with a new and revolutionary product line. Treefrog were commissioned to develop the brand from scratch, creating both the look and feel of all its brand assets to reflect the companies personality and ethos of bringing something fresh and innovative to the marketplace.

the solution:

The client requested a logo that could have its own stand-alone icon, the concept of which was a speech bubble that also formed the 'p' in the company name, but was also emotive of the product itself - the teleprompting screen. A major USP of the new product was its revolutionary rounded screen that enables the prompting lights to be viewed through 180 degrees. This became a key design element in the icon that was carried through all the companies collateral. Product logos where then developed, each with their own unique identity but with consistency throughout. The corporate guidelines incorporated key instructions on colour palette, font usage, and all other elements which has been built upon as the brand developed. Other collateral included stationery, brochures and advertising, as well as a comprehensive e-commerce website.

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